
Mark Varney

Markus Linder

Explore how to move beyond pilot programs and scale regenerative practices within global supply chains, highlighting successful strategies and the necessary conditions for mainstream adoption.
• Why pilots fail to scale and how to overcome barriers
• Lessons from companies successfully integrating regenerative practices
• Securing executive buy-in and overcoming internal obstacles
• Building supplier capacity and leveraging cross-sector collaboration for impact
Explore the financial aspects of regenerative agriculture, focusing on how companies can
measure ROI, de-risk the transition, and secure investment, while also addressing the costs of
transitioning and who bears them.
• Measuring financial returns and risk reduction
• Aligning short-term goals with long-term regenerative benefits
• Mechanisms to support farmers financially without unfair burden
• Exploring incentives, premium pricing, and blended finance solutions
Anastasia Volkova, PhD, is a Ukrainian entrepreneur and engineer committed to developing technology that empowers the agriculture industry to help solve the global climate crisis. She is CEO and Co-Founder of Regrow Ag, an award-winning SaaS provider that enables organizations to reduce greenhouse gas emissions across their agricultural supply chains and build climate change resilience by incentivizing the adoption of regenerative farming practices.
Since Regrow’s launch in early 2021, Dr. Volkova and her team have raised $55M in Series A and B funding, and have nurtured Regrow into a global company trusted by some of the world’s leading CPGs, food companies, and ecosystem market developers, including General Mills, Cargill, Kellogg’s, PepsiCo, and South Pole. Regrow delivers environmental data that makes it possible for organizations to analyze scope 3 sourcing regions, report emissions, and plan sustainability investments, and supports the execution of producer incentive programs that reduce on-field emissions. It pioneered the development of digital MRV (Measurement, Reporting, and Verification) software for agriculture, bringing transparency and credibility to agriculture-based carbon reductions and removals. Regrow’s best-in-class MRV was honored as a Fast Company’s 2022 World Changing Idea.
A 2022 Bloomberg New Economy Catalyst and Forbes Technology Council member, Dr. Volkova is a respected thought leader and innovator in regenerative agriculture and sustainable food sourcing. She has been recognized as one of The Australian’s Top 100 Innovators, MIT’s “35 Under 35” Innovators (2020), and BBC’s “Top 100 Women” (2020).
Procurement leaders discuss how they are embedding regenerative principles into their sourcing policies.
• Aligning corporate sustainability commitments with procurement strategies
• How supplier engagement can drive regenerative adoption
• Case studies of procurement-led transformation
Join senior industry leaders as they provide a high-level vision on how regenerative agriculture aligns with global climate, biodiversity, and food security goals.
• Opportunities and challenges in scaling regenerative practices
• How policy, finance, and market demand shape the transition
• The role of businesses, governments, and financial institutions
Transitioning to regenerative agriculture comes with financial uncertainty, but insurance can help mitigate risk and unlock investment. This session explores how innovative insurance solutions are supporting farmers and businesses in scaling regenerative practices.
• How insurers assess and price risk in regenerative systems
• The role of data in improving coverage and reducing costs
Examine the financial, environmental and social implications of regenerative
transformation.
• How much does it actually cost to transition?
• What are the financial and environmental risks of NOT transitioning?
• Valuing ecosystem services and long-term resilience
• How to structure financing to support farmers
• What financial institutions need to see to de-risk investments
• Practical examples of innovative funding models