Aaron Hoag

COO

Goop

Aaron Hoag is a globally minded operations and supply chain executive with a proven track record of achieving business growth through critical operational strategies. As COO at Goop since 2024, he brings extensive executive and direct operational management experience, balancing strategic planning with tactical execution.

Aaron's expertise lies in solving complex problems and managing relationships across international, multicultural environments. Having lived overseas and traveled to over 25 countries, he is also multi-lingual in Cantonese, Mandarin, and some Thai. Prior to Goop, he held key roles at Kendo Brands, Hatch Beauty, and Perricone MD.

Andrew Cohen

Partner

Patterson Belknap

Sanjay Murthy

Shareholder

McAndrews

Jonathan Newdorf

Senior Director

RWS

Gareth Morgan

Partner

Pinsent Masons

Brian Berdan

Sr Product Manager

Go!Foton

Brian Berdan, Sr. Product Manager, Leads the strategy, and development for inside plant connectivity hardware for Go!Foton. He has over 20 years of experience in product management, a noted technical author, and holds a Bachelor of Science degree in Mechanical Engineering.